FOR IMMEDIATE RELEASE
November 7, 2013
Contact: Jean Bucaria, firstname.lastname@example.org
The New York Women’s Equality Coalition Takes Fresh Approach to Push for Passage of
Women’s Equality Agenda
It’s time for an upgrade. We need laws as strong as New York women.
Today the New York Women’s Equality Coalition launches a statewide digital and grassroots campaign designed to reinvigorate New Yorkers to demand a Women’s Equality Agenda for our state. The campaign shines a spotlight on the need to update and strengthen New York State laws to reflect the reality of women’s lives in 2013.
The Coalition is launching an exciting internet-based video highlighting the antiquated laws in New York that need an upgrade.
The video is the centerpiece of a robust social media campaign and online advocacy toolkit to continue the Coalition’s goal to educate and mobilize New Yorkers around the Women’s Equality Agenda. The video can be viewed at nywomensequality.org. The campaign includes a new look for the Coalition, a redesigned website, a Change.org petition directed at the New York State Legislature, and creative and shareable content for the social web.
We cannot let politics stand in the way of women’s lives. If legislators don’t act, the ten million women of New York lose.
Not only will digital techniques be deployed to engage and rally supporters, but the Women’s Equality Coalition will employ the tried and true methods of phone banking, canvassing, and direct constituent contact with legislators to pass the entire Women’s Equality Agenda.
Not one measure of the Women’s Equality Agenda has become law. There is still a chance for our legislature to strengthen New York’s laws for women by making the Women’s Equality Agenda a reality.
The New York Women’s Equality Coalition consists of more than 850 women’s groups, businesses, religious organizations, medicals groups, and other advocacy groups united in vigorous support of all the measures of the Agenda. The New York Women’s Equality Coalition launched as a 501(c)4 organization in March.
The NYWEC Steering Committee is comprised of the following organizations: A Better Balance; AAUW-NYS Public Policy; Family Planning Advocates of NYS; International Code Council; League of Women Voters NYS; Maria T. Vullo; National Organization for Women NYC; NY Women’s Chamber of Commerce; NYS AFL-CIO; NYS Anti-Trafficking Coalition; NYS Coalition Against Domestic Violence; NYWA/Equal Pay Coalition NYC; Planned Parenthood Advocates of NY; Sanctuary for Families; YWCAs of New York State